Universal Links
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ELI5 — The Vibe Check
Universal Links are Apple's way of making regular web URLs open your iOS app. If the app is installed, the link opens the app. If not, it opens the website. It's like a smart door that knows whether to let you into the app or the browser.
Real Talk
An iOS feature that associates standard HTTPS URLs with your app, allowing the same URL to open in the app (if installed) or fall back to the website. Universal Links require an apple-app-site-association (AASA) file hosted on your domain and entitlements configured in the app.
When You'll Hear This
"Set up Universal Links so your website URLs open in the app when it's installed." / "Don't forget the AASA file — Universal Links won't work without it properly configured."